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Blender is a visual communications firm committed to the delivery of fearlessly creative marketing solutions for business.
The company is comprised of two interconnected entities: the core design group comprised of the Blender management team and creative leadership and the community comprised of a variety of global collective partners.
Industry Analysis (Differentiator)
The creation of the Blender model is timely, responding to three concerns of today’s business culture. First, the migration of companies toward specialized marketing service organizations has been apparent in the shift from mass media, campaign-oriented, full service ad agencies to specialized vendors that can better substantiate marketing ROI. Secondly, the mass media’s effort to target a younger, edgier and more trend-savvy audience has resulted in a numbing of society that has left companies to strive for breakthrough creative work to capture attention of a fickle consumer. Finally, technology has created a unique opportunity for companies to market themselves and access a wider mix of global resources thus creating a highly competitive culture among marketing suppliers in which the truly dynamic and tech-savvy organizations will come out ahead.
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